The Most Addictive Mobile Apps

As you probably expect, Facebook is the most addictive app on mobile – and by a large margin. On average, users use the Facebook app 5.8 days a week, a full day more than almost all the other apps on the list. Maybe that’s no surprise, but what about the rest of the apps on our list?

You might be surprised to find the list isn’t full of the apps that top the store charts. Why is that? Most downloads end up on the last page of your phone’s app screens and stick around like discarded old toys. So what do the apps you actually open every day have in common?

The list provides some interesting insights. Here are a few things we can learn.

• The most addictive apps give you something new every day
• If apps don’t revolve around content, they are strong on utility
• Many of these top used apps are popular with teens
• Messaging apps make up a fifth of the list
• Dating apps keep users hooked
• Fitness apps are actually working
• Turn-based games top all the games on the list
• No single company dominates the list

You can see the complete list and more details at www.surveymonkey.com/business/intelligence/addictive-apps/.