Your website is as important to your business as flour is to bread. Why? Because almost everyone–except perhaps your 95-year-old grandmother–uses the internet to find and research businesses. Eighty-five percent of users go online to find you. It doesn’t matter what industry you’re in and it doesn’t matter if your business is a one-man show or a large corporate conglomerate–you need a website. It’s your online brochure of who you are, what you do, when you do it, where you do it, and why customers should flock to your business.
The internet is only about 25 years old. The first website, published in 1991, was text only. No graphics–just text. In its infancy, the internet was subject to dial-up, basic HTML, and a limited number of images. We’ve come a long way since then. Now, some websites, such as Pinterest and Instagram, can actually be image-centric.
In the last decade, the device choices of the masses have morphed from beefy desktops to sleek laptops to even sleeker smartphones. Now, Wired is predicting that the smartphone could become the main computing device for most folks by 2017.
Your content-rich, accessible website is the most essential tool in your business arsenal. Make sure it’s professional, user-friendly, visible online, and engaging. Go ahead. Use the full potential of the web to show customers why you’re the best at what you do.
See Matt Morgan's complete article at anewscafe.com/2016/05/17/your-website-is-your-most-essential-business-tool/
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