After the conservative trends fiasco, Facebook is pushing itself to a new standard of transparency. The company is publishing a formal “News Feed Values” document that details how it decides what shows up in your feed — a common question amongst users.
Those core values are that friends and family come first, that the feed should inform and entertain, that Facebook is a platform for all ideas, that authentic communication beats spam, that you have the controls to hide or highlight what you want, and that Facebook will keep iterating to improve the experience.
Facebook is also making a feed ranking change today that literally puts its primary value that “Friends and family come first” into practice. The News Feed will now show posts from friends higher up in the feed than posts from Pages like news outlets. Pages should expect a decline in reach and referral traffic, especially if they rely on clicks directly to their posts rather than re-shares by their followers.
While the News Feed is ranked by a computer algorithm, Facebook’s Adam Mosseri explains “News Feed is a system that’s designed and built by people, those people have values, and those values are reflected in how we make decisions on a regular basis.” By publicly solidifying those values, users may gain faith that Facebook doesn’t have ulterior motives when deciding the best content to show them.
Read Josh Constine's article at https://techcrunch.com/2016/06/29/facebook-news-feed-change/.