Facebook can’t build everything. For a decade, its strategy has been to provide the canvas, then let developers paint it however they want. That’s because there’ll always be another game. Another app. Another… selfie filter?
The hot trend in consumer social networking has progressed from text update sharing to gaming to one-off utilities to basic photo sharing to now, when content creativity apps have taken the spotlight. People are tired of sharing the same old picture of their face, food or sunset; they want tools that help them make and share something unique.
Hence, the rise of Dubsmash and Musical.ly for lipsyncing, Periscope and Facebook Live for broadcasting, Prisma and Artisto for reimagining images and Boomerang and Phhhoto for generating GIFs.
Read about Facebook's move into the realm of rainbow puke in Josh Constine's article at https://techcrunch.com/2016/08/12/the-creativity-ecosystem/.
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