The average age for a child getting their first smartphone is now 10.3 years

This week I ended up with an advance copy of Influence Central’s new report called Kids & Tech: The Evolution of Today’s Digital Natives. The report—which is a subsection from a larger, ongoing study of 500 women across the USA—details findings on the way that kids are using technology and reveals several interesting insights. The highlights include:

• The average age for a child getting their first smartphone is now 10.3 years
• Tablets have surged from 26% to 55% usage as kids’ device of choice during car rides. Smartphones trail at 45% (up from 39% in 2012).
• 64% of kids have access to the Internet via their own laptop or tablet, compared to just 42% in 2012
• 39% of kids get a social media account at 11.4 years. 11% got a social media account when they were younger than 10.

See Jay Donovan's complete article at techcrunch.com/2016/05/19/the-average-age-for-a-child-getting-their-first-smartphone-is-now-10-3-years/.