Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important

If your site isn’t easy to use on mobile, Google penalizes it by ranking it lower on its mobile search results pages. To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.

As the company noted when it first introduced this as a ranking signal last year, the basic idea here is to give mobile users a better search experience.

Google started this effort back in 2014 by simply marking sites with a badge that it considers mobile friendly. A few months later, it started using this as a ranking signal, too.

Speed has long been one of Google’s obsessions, and over the course of the last few months, and it does prominently feature fast-loading pages.

If you have questions or concerns about how this will impact your web page, contact R3 Web Solutions.

(View the original article at http://techcrunch.com/2016/03/16/googles-makes-having-a-mobile-friendly-site-more-important-get-page-one-listing-seo/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+francaistechcrunch+%28TechCrunch+en+Francais%29.)